By Tamara Abraham
It was never going to break new fashion ground, but for fans of the Kardashian sisters' style, their new collection for Sears won't disappoint.
The Kardashian Kollection, which officially arrives in 400 of the retailer's U.S.
stores on August 25, is available to buy online from today at a 30 per cent discount in a 'pre-sale' to celebrate its launch.
As one would expect, the line bears all the signatures of Kim, Kourtney and Khloe - figure-hugging dresses, printed pantsuits and of course, sky-high platform shoes.
Celebrity style: The new Kardashian Kollection for Sears bears all the signatures of Kim, Kourtney and Khloe - figure-hugging dresses, printed pantsuits and of course, sky-high platform shoes
Prices start at $20 for an Art Deco-inspired cocktail ring, up to $99 for a dress or pantsuit. The line also includes handbags and even lingerie.
In an interview on Good Morning America today, Kim, 30, described the collaboration as a dream come true.
She said: 'This was our ultimate dream ever is to, you know, create our own clothing line, go into bedding and home, denim, lingerie, ready-to-wear, everything... from shoes to accessories, handbags... Fashion is our life.'
The girls, who chose the wallpaper and carpets for their in-store boutiques too, added that it was important to them that there was something to flatter every figure.
Body-conscious: The sisters said it was important to them that there was something to flatter every figure
Khloe, 27, told Life & Style: 'Women should celebrate their bodies. The three of us have very different body types, and we were very conscious about designing pieces to complement every woman's figure.'
She said that a printed jumpsuit was her favourite piece from the line.
'The fabric on this style in particular is so comfortable and easy to wear,' she told Luckymag.com. 'This cut also really compliments my height. Dress it up with heels and glam jewels or dress it down with flats and simple accessories for day.'
Kim named the black-and-white striped minidress as her top pick, while Kourtney, 32, admitted that the jewellery caught her eye them most.
Accessorise all areas: The range, which will sell in its own in-store boutiques, even includes handbags
Younger audience: Sears hopes the Kardashians will help draw a new type of customer to the store
She explained: 'I change up my style all the time and love to play around with accessories in particular—they can really make or break an outfit.'
Sears hopes that the Kardashians will help draw a younger, more image-conscious customer to the store.
John Goodman, executive vice president of apparel and home, told GMA: 'When you think of Sears you think of appliances, you think of tools. How do you get people's perception to change around clothing and apparel?
'That's where the girls are going to do an amazing job - bringing in a new audience.'