By SADIE WHITELOCKS
Sweet treat: The £19.95 Bieber Bocker Glory has launched in Harrods this week
He tends to get female admirers hot and bothered with his youthful good looks, and was recently awarded 'hottie' of the year at the Teen Choice Awards.
So fans will be pleased to note that the 17-year-old pop sensation has launched his very own ice cream - the perfect way to keep cool.
Unveiled in Harrods this week the limited edition Bieber Bocker Glory has been created by gelato specialists from the London store's luxurious Ice Cream Parlour.
Selena Gomez and Justin Bieber have had many an ice cream date
Available throughout August the fruity sundae contains summer berries, vanilla, fresh pear topped with lavender sprinkles and - in true pop diva form - edible glitter.
From tote bags to tablecloths this creation will be yet another product endorsed by the young star. But with a £19.95 price tag the dessert will attract only the staunchest of fans.
It seems the perfect collaboration for Canadian-born Bieber who has revealed a penchant for all things sweet in the past, citing 'eating too much candy' as one of his downfalls.
He also appeared on the cover of Teen Vogue last autumn devouring a SpongeBob SquarePants ice lolly and it's claimed that he treated his 19-year-old girlfriend, Selena Gomez to some Canadian ice cream during a trip to his hometown of Stratford, Ontario this June.