By Alanah Eriksen
My turn! Katie parades down the catwalk in a tight-fitting leopard number alongside her models
She's already one of the most photographed women in Britain - so surely Katie Price could have let the models have the limelight just this once.
But 33-year-old took centre stage while launching her new collection from her fashion line Day 22 today.
As well as a question-and-answer session with the audience, the glamour model strutted the catwalk alongside her models to show off the clothes.
And while the girls can be seen in tracksuits and more casual attire, Katie opted for a tight-fitting leopard print dress.
The collection, called SS12, was on show at the Pure London trade exhibition, in the young fashion section, Pure Spirit in Earls Court.
Katie has collaborated with British designer Lamis Khamis,
Earlier she tweeted her excitement about the upcoming show.
'On way to earls court 2 for my day 22 wooo hooo,' she said, before adding: 'so exciting'.
Bag lady: Katie also showed off her range of handbags
Catty: White Katie wore leopard-print, her model were dressed in tracksuits and other casual attire
And when all the fun was over, she treated her children to a feast at McDonalds.
She tweeted: 'Finished on way home stopping at mac Ds yummie excited kids home later gonna squeeze so much love into them with cuddles.'
The website describes the collection as: 'Bright girly tones, beautiful soft fleece fabrics, vibrant prints, motifs and styles that are comfortable'.
It adds: 'Day 22 has been designed to appeal to a board range of females. The range is fresh and forever changing in shapes with new limited edition designs added every month.'
Talking the talk: Katie held a question and answer session with the audience after the show
Katie launched the label in February. She was seen promoting the brand last week, wearing a bright pink tracksuit from the collection while hitting the streets of Brighton with her mother Amy.
Talking about the range recently, Katie said: 'I have really enjoyed developing this brand with Lamis.
'We named it Day 22 as on the 22nd of each month we will be adding new pieces to the collection including clothes, bags, sunglasses and shoes.'
Yummy Mummy: Katie took her children to McDonald's after the show