By Marcus Barnes
High end: The photoshoot was more like the kind you might expect to find in a fashion magazine
She's a global pin up with a legion of fans, both female and male.
So Beyoncé will make a lot of people very happy with these stunning new shots, taken to promote her new album, 4.
The singer, 30, who created an alter-ego named Sasha Fierce for her last album, oozes sex appeal in the new photos - shot by Parisian photographer Greg Gex in the French capital.
And Sasha Fierce appears to be back and in full effect for the slick set of new shots.
In each of the photos, which are more akin to a high-end editorial shoot than the kind you might expect for an album promo, Beyoncé pulls a seductive pose.
In one shot she reclines on a bed wearing a ruffled yellow top, bright blue strappy heels and very little else it seems.
Seeming to channel her alter-ego she stares into the camera seductively while holding the receiver of a retro telephone to her ear.
In another the singer, who is married to rap mogul Jay-Z, wears a strange pair of towering Lady Gaga-esque shoes, with odd-shaped heels in the middle of the sole, while posing on the roof of her hotel Le Meurice.
Bootylicious: The singer gives a sneak peek at her infamous rear in another of the raunchy shots
With her back to the camera and wearing a short, slashed dress one of her most famous assets, the Bootylicious singer's rear, is accentuated to devastating effect.
In another shot, also taken on the hotel roof, Beyoncé faces the camera - again pulling a fierce pose as her alter-ego is unleashed yet again.
This time around she wears a puffed up wrap around her shoulders and a feathered corset with a patterned leotard and strapped up knee-high boots.
Don't hang up: Beyoncé reclines on a bed staring in the camera seductiively as she poses with a retro telephone
In a fourth shot she run her hands through her hair wearing a halterneck blue dress with intricate detailing around the neck and chest area.
The sultry set of shots was taken for her forthcoming album 4, which is her first long player release since I Am... Sasha Fierce in 2008.
Earlier this month Beyoncé performed as the headline act at the Glastonbury festival, which she followed with a more intimate album showcase at London's Shepherd's Bush Empire the next day.
Fierce: Beyoncé poses for one of a series of stunning photos taken by Parisian photographer Greg Gex to promote her new album 4
The show was attended by the cream of British talent including Adele, Jessie J and Tinie Tempah.
As well as her successful music career, Beyoncé has also carved out a flourishing career in acting.
Her latest role is lead star in Clint Eastwood's remake of A Star Is Born.
Speaking about landing the role, Beyoncé couldn't hide her excitement and joy at following in the footsteps of Barbra Streisand and Judy Garland.
She told Reuters: 'It's when I became a fan of Barbra Streisand's. And I then saw Judy Garland's version of A Star Is Born, and I realized every 20 to 30 years, a new star is born and a new talent represents that generation and era — so I didn't think that I would ever get the opportunity to be the star.'
It has yet to be confirmed who will play opposite the singer, but it has been rumored that Leonardo DiCaprio may snag the role for the Warner Bros. film. Shooting is set to begin at the end of the year.
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