The Miss Puerto Rico beauty pageant has now turned to technology to reach more people through the use of podcasting. Starting with the 2006 pageant, Miss Puerto Rico Universe became the first pageant of the Miss Universe franchise to have a podcast.[1] In this, Wilton Vargas, an international multi-media and technology personality, interviews all contestants with the goal of helping people get to know them better so that they can participate in the voting process using cell phones. This podcast is published as a section in technology news and information website Tecnetico.com and various podcast directories, including iTunes.